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Research papers

A comparison of innovative qualitative research methods

At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: David Bradford, Lisa Kindig
Company: Itracks
September 22, 2002
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Citation

Bradford and Kindig (2002a, September 22). A comparison of innovative qualitative research methods . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/a-comparison-of-innovative-qualitative-research-methods-